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Over the past few years, the events industry has been steadily growing. According to Eventbrite, 67% of event organisers expect their events to grow in the number of attendees the next year and 39% of those who work in corporate events expect their budgets to increase. The objective of the qualification is to introduce learners to the skills that are required to plan, organise and evaluate events by developing their knowledge and understanding. Areas covered include marketing methods and resources, market research, human resources, communication and customer service relevant to events.
Unit 1: Planning an event Section 1: The extent of the events industry Section 2: The scope of the event planner role Section 3: Planning an event Section 4: Planning for contingencies Section 5: The need for health, safety and security measures.
Unit 2: Reviewing and evaluating an event Section 1: The importance of review and evaluation Section 2: The sources of information available for evaluating an event Section 3: The range of tool available for event evaluation Section 4: Planning the evaluation of an event.
Unit 3: Marketing and market research for event planning Section 1: Understand why market research is important Section 2: The methods and resources available for marketing Section 3: Planning the marketing of an event. Unit 4: Planning human resources for events Section 1: Understand how an event is managed Section 2: Understand the team which contribute to an event Section 3: Understand the human resource requirements for an event. Unit 5: Communication and customer service for events Section 1: Understand the importance of communication at events Section 2: Understand equality and diversity in relation to events Section 3: Understand why customer service is important at an event Section 4: Produce guidance on expected standards of customer service for staff use.
Online learning materials with online assessment. Studying via distance learning means you can choose when and where you study. We ensure you get all the support you need throughout your course in the form ofa personal Tutor and a Learner Support Advisor. All of our award-winning learning resources are of the highest quality and are designed to be engaging and interactive to keep you focused on your learning at all times.
- Gain a nationally recognised qualification
- Establish a long-standing career pathway within the hospitality and customer service sectors
- This course is delivered via distance learning, allowing you to choose when and where you study
- Study will enhance both your personal skills and professional development
- Personal Tutors are assigned to you to ensure you have the support needed to succeed.
Dates are available throughout the year
If you are aged 19 or over:
Did you know that many of our courses are free for students aged 19 and above?
Find out if you are eligible for free funding here, or contact our student service team on 0151 551 7777.
If you are required to pay a fee you may be entitled to an Adult Learner Loan or other financial support. For more information on support available visit Bursaries and Loans. We also allow payment by instalments for some courses.
Fee : £249.00
The fee quoted is for the academic year 21/22.
For advice and guidance, please contact Student Services via our online enquiry form