Description

Public relations and communications directors plan, organise, direct and co-ordinate the public relations, communications and public information activities of an organisation or on behalf of clients.

Tasks

• Develops and reviews the public relations policy and direction of an organisation directs and oversees the work of the communications department of an organisation or work on behalf of clients at a public relations firm liaises with client to discuss their needs and develops the most appropriate strategy to deliver the objectives directs public relations campaigns and communicates messages through a variety of media reviews and revises campaign strategy and takes appropriate corrective measures if necessary stays abreast of changes in media, readership or viewing figures directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation

Entry Requirements

Entry is generally via career progression from related occupations (e.g. Communications officer, Public relations officer) and although there are no pre-set entry standards, in practice most communications and public relations directors hold a degree. Off and on-the-job training is provided.